The Alistair Trung label is synonymous with deconstructed silhouettes and layered design, all combined with a tribal cultural influence. Renowned for his flowing tunics and signature separates, Alistair Trung attracts a woman who enjoys an artistic flair.

Alistair Trung is a self described 'cloth addict'. His boutiques showcase his cutting edge clothing designs. He believes in designing clothing that is trans-seasonal, trans-occasional, trans-age, trans-size and trans-gender.

Trung's goal in dressing people is to help them find clothing that expresses who they are, and that is about the cultivation of personal style beyond the proscribed limits of what is deemed fashionable.